However, many universities faced with multi-million revenue shortfalls cannot afford that luxury. As National Center for Responsive Philanthropy CEO and President Aaron Dorfman and Bethany Maki, the director of programs at Progressive Multiplier, noted, philanthropy’s most immediate aim should be to “make sure there are no holes in the current revenue generation bucket.”
While Dorfman and Maki’s advice is financially sound, higher ed fundraisers’ first order of business is addressing students’ immediate needs. With donor support, universities like Davidson College, Ohio University, Simmons University, UCLA, the University of Vermont and Penn State have rolled out emergency funds to support students facing hardships caused by the coronavirus.
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